This best-selling memoir relates Cheryl Strayed’s 1995 1100-mile Pacific Crest Trail hike, from lower California through Oregon. I’d urged it on one of my book groups, but an outdoorsy member objected vehemently: “You don’t go on such a hike as unprepared as she was. It’s just stupid.”
Strayed, then 26, was kind of messed up, from her mother’s death, her recent divorce, and a heavy heroin bout. She embarked on this extreme hike – without much relevant experience – hoping to find herself. Or something.
Well, she wasn’t totally unprepared; in fact, did quite a lot of planning and prep work, including acquiring a ton of gear, and arranging a series of resupply boxes to be mailed to her along the route. But for all the actually meticulous planning, she did stupidly omit something obvious: a trial run.
“Ton of gear” was a slight overstatement, but only slight. The book describes her organizing it in her motel room the day before starting out, cataloguing all the items. While reading, I’m thinking, “how much does all this weigh?”
Well, somehow Strayed did manage to maneuver what she dubbed “Monster” onto her back, and even to stand up, and walk with it. Eventually a more experienced hiker she meets on the trail persuades her to offload some of her excess burden.
The other obvious (even to me) thing you’d want to test out beforehand is how the boots fit. Fairly critical, you’d think. They seemed to fit fine, in the store. On the trail, not so much.
But later we learn this wasn’t as disastrous as it might seem. The ill-fitting boots were from a company called REI, and after suffering in them for hundreds of miles, wrecking her feet, another hiker tells Strayed to call REI and they’ll send her a larger pair, free. She did, and they did. So after losing the first pair, she managed to hobble on makeshift duct-taped sandals to the next settlement to collect the replacement boots.
Unsurprisingly, Strayed has some glowing words for REI and its customer service. This points up something I’ve stressed often. With all the “corporate-this, corporate-that” invective, many people view businesses in general as impersonal malefactors caring only for profits. And admittedly some are. But this ignores a basic aspect of the human character, and businesses are human enterprises. Most people don’t want to see themselves as evil but, rather, as doing good.
Thus REI’s kind of customer service is not in fact uncommon. (I’ve mentioned my terrific experience with 48 Hour Books.) Many businesses realize it’s actually good for the bottom line. In the long run, it’s those behaving like REI and 48 Hour that succeed and prosper. And, if you think about it, the great majority of your interactions with businesses are altogether positive.
But competition is a crucial factor here. I’ve also written of my less-than-terrific experience with enterprises that don’t really have to compete for my dollar (eBay and the Postal Service). That’s why I’m a believer in free market economics. Any government intervention should aim at greater competition, but too often actually undermines it (by aiding some businesses to the detriment of others).
Another company Strayed lauds is Snapple, whose lemonade was a sublime treat at civilization stops after long hiking stretches. Likewise she makes the reader almost salivate at how luscious a cheeseburger tasted on such occasions. This points up another of my pet themes: how we take civilization and its benefits for granted. Cheryl Strayed, after a couple of weeks roughing it, most certainly did not. Coming out of the woods, a Snapple lemonade and a cheeseburger were for her a Very Big Deal.
So, did the hike straighten out her life? As we used to say in grade school book reports, read Wild and find out.
Finally, you might ask, is there any sex in it? There is. Only one episode, really. But hot enough that it made me put the book down and go looking for my wife.