Ellen Goodman, in her 12/15 column (here’s a LINK to it), is one of those rejoicing that materialist consumerism, at which they’ve always sneered, is falling victim to the recession, as people cut back spending. They applaud this as a simply wonderful retrenchment, a return to sanity and virtue.
But why are we in a recession? Because people are cutting back spending. None of the other factors would actually cause a recession if they weren’t causing spending cutbacks. When people buy less, businesses need to produce less, so they need fewer employees. So people lose their jobs; then they too will spend less; so then even more people lose their jobs. And Ellen Goodman thinks this is a good thing?
“Materialist consumerism” is people buying stuff that other people think they shouldn’t. But a free society has to mean people pursuing happiness by doing things–like spending their own money as they choose–that others disapprove. Some social critics just hate this. They’d prefer it if right-thinking moralists like them got to tell everyone else how to live.
Such people, like Goodman, do believe that an economy based on consumerism is somehow an offense against virtue. But what else, actually, could any economy be based on? The “economy” means you produce goods and services that I buy, and I produce stuff that you buy; which makes us both better off. That production of things people want is the source of all wealth and income, our entire standard of living. It doesn’t come from heaven, or “society,” or government. You may sneer at consumerism, but you don’t want consumers to stop buying what you yourself are employed to produce; you’d be out of a job. And if all consumerism stopped, we’d all be out of jobs.
A fine virtuous society we’d have then.