Why so many blacks in ads?

One morning at breakfast I said to my wife, “Does T.J. Maxx especially cater to blacks?”

“Not that I know of. Why?”

“Well, they have a big ad in the paper showing two black women.”

“That’s not unusual. Lots of ads do that.”

“Yes, that’s what I’m noticing. Why do you suppose they do that?”

We are often told that America is still a fundamentally racist society. Not all, or even most, Trump voters are racist. But his campaign did push racist buttons, and racial resentments and anxieties did play a big role. A lot of less educated working class whites were voting against minorities – with a feeling they’re getting more than their due (to the detriment of those whites), and that a less white America is a worse America.

Yet since I noticed that T.J. Maxx ad, I’ve made a point of tallying blacks in ads and commercials. And in fact they are way overrepresented, relative to their 13+% population share. I even saw one TV ad with a white couple whose child looked kind of black. Of course, if you show a bunch of folks, you want to include some minorities. But what about ads with only one or two people, like T.J. Maxx’s? Let me offer a theory.

If this were indeed a racist society, where white people basically dislike, resent, and shun blacks, presumably no business would want to feature blacks in its ads. The purpose of advertising is to make a brand attractive. Advertisers must calculate that black faces actually do that.

Of course, the blacks shown in (modern) ads are not disadvantaged stereotypes; far from it, they are instead middle class people, speaking plain middle class English (not ethnic dialect), shown in typical middle class activities.

And while these ads don’t specifically target black customers, they certainly don’t target less educated working class Trumpites. That’s not at all the consumer demographic advertisers want to reach; those people are just disregarded. Instead, for a lot of ads, the target audience is better educated, more affluent and, especially, younger consumers. (Indeed, the content of some ads today must baffle older Archie Bunker viewers. Some baffle even me.) That yuppie demographic is where the consumer-spending money is. And for them, blackness is actually attractive; connoting coolness, hipness, with-it-ness, knowing what’s going on. Not inferior but superior. And to this demographic, an America fully integrating blacks is a better America. Putting them in ads hence creates a positive buzz.

Yet this is just one more way in which America is dividing into two very different cultures inhabiting the same body politic. How long can this split personality endure?

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95 Responses to “Why so many blacks in ads?”

  1. All My Guts and Soul Says:

    Hi Frank,

    I don’t care to venture a guess as to why you see more people of color in advertising. I leave that to the advertising experts and the people paying for the advertising. You are entitled to have curiosity regarding this. I do want to respectfully let you know what I think about a few things you have written.

    Accepted language changes frequently, so maybe you aren’t aware that the term “blacks” is derogatory. The preferred term is “people of color,” which could also refer to people of Latin, Indian, Arab, Native American descent, etc. Simply “black people” would also be acceptable. I find it disheartening that you feel the need to defend a non-racist portrayal of this country or a voting constituency of this country, but your reaction is not uncommon among white people. No one likes to be judged, especially in a negative light. I know I’ve had a few defensive reactions myself over racism.

    I’m trying to let go of my defensiveness and be open to understanding from other points of view. Currently, I am very clear that being white has allowed me more privilege than a person of color. I have benefited from a long history of the subjugation of people of color. Not only are the lives of people of color affected negatively by white supremacy (I know it’s a hard term to accept, but it is accurate and honest), but the lives of white people and every person on the planet are affected by it.

    It is a high learning curve for white people, but there are plenty of resources available for us to learn from. I know that I am a racist because I have benefited from racism. I will always be a racist, but hopefully a racist that continues to take action to dismantle white supremacy.

    As for the split personality – I’m having difficulty viewing that from your perspective, but I do believe Americans are split on many aspects in a form of cognitive dissonance – racism being one, especially considering the time people spend denying it.

    Peace.

  2. Roger Green Says:

    Here’s a different take from me: if they had all white people, you might not have noticed at all. Not that it’d be racist, but “normal.”

    Oh, and I reject the notion that the term black is derogatory. People of color is far less descriptive if what you mean are African-Americans.

  3. All My Guts and Soul Says:

    African-American is also not accurate. Many dark-skinned Americans are descendants of places other than Africa.

  4. Roger Green Says:

    Historically, most the people who are considered black at one point had ancestors from sub-Saharan Africa. But it’s not a term I like either because not all blacks in the US are from America.

  5. Sylvia Barnard Says:

    I get a lot of things from the UK and they also over-represent dark-skinned people. A lot of the stuff I get from both countries features colleges and universities, independent schools, intellectual trips and tours, the UK National Trust,Episcopal/Anglican churches and church activities, you get the picture, and my sense is that it is a message to dark-skinned people that they are welcome to participate in whatever it is. My dark-skinned friends indicate that it is not always clear to them whether they will be actually welcomed here or there or whether there are unverbalised barriers even today but the pix tell them that the school, church, club or whatever, even if it’s still almost lily-white, wants to change.

  6. Lee Says:

    I am thinking that comparing the fraction of ads with people of color to the fraction of the population is not quite right. This is advertising, not an allocation of resources. If seeing someone “like me” is a way to get me to buy then companies get more bang for the buck if they feature all major population groups, in roughly equal proportions. All people will see people like themselves and want to buy!

  7. K.l. Asher Says:

    It’s about impossible to find a commercial for security-alarm service without a black spokesperson and white criminals. FBI stats will tell you a different story.

  8. Bruce Haas Says:

    Forgive me. My bias as an over-educated Trump supporter (MBA, career included marketing and advertising and research) may be a problem for you. As a conscientious, growing, practicing follower of Jesus Christ I have a personal spiritual mandate to see all my fellow humans as creations of our Creator God, and until they prove otherwise, they are to have my love and respect.

    Granted I have not conducted any scientific study of this and related issues. However, if I did my hypothesis to prove or disprove would include the following: 1) Blacks are overrepresented in commercials of all types for all products and services in America. 2) Women as the head of household and/or the “brains of the outfit” are overrepresented. and 3) Biracial relationships with a black male paired with a white female are overrepresented, and 4) children are most often shown to be dominant characters, especially when a white male is part of the presentation. The same will apply to Government advertisement as the private sector.

    Urban liberal advertising agency powers are still directing ad content and money to buy ad campaigns, so this should be no surprise.

    However, are they risking a backlash? Are they fomenting a bit of “reverse racism” and unnecessary divisiveness?

  9. Roger Green Says:

    I want to understand Mr. Haas’ point. If there were fewer People in Color in ads, would this avoid a backlash? Or would having POC NOT seeing themselves have them draw the conclusion that the product/service is not for them? .

  10. Chris M. Says:

    Bruce, you are spot on. I feel like the media is (again) shoving a agenda down our throats. I went to my bank (Union Bank) the other day and they had 4 financial brochures on display. Three had black people and one had white. This is not unusual at all. What about Asians and Latinos? I do want diversity in all but let’s try and let it be a little natural.

  11. Rich Says:

    If a person from eastern or central Europe would come to are country for a vacation and after seeing tv ads, newspaper ads he or she would think America is a Negro nation.

  12. Donna Rachiele Says:

    I think since Obama came into office commercials bias toward african americans

  13. scottpageusmc Says:

    WTF!? You’re stupid, period. Obama, and the liberals/socialists, pushed this country to another wider racial divide.

    You couldn’t write an article about how 13.2% of the U.S. population is black, yet they are in 65+% of commercials.

    You should move in to Starbucks, you’ll find several other village idiots, and you’ll fit right in.

    You’re inexperienced, small minded, and a racist.

  14. John Says:

    I’m a minority… and I’m just going to call it what it is….Pandering. Ever since the 2016 presidential election, more companies have strategically placed blacks in their commercial ads. Quite honestly it makes me sick. Blacks only make up 14% of the population, but yet they’re in 70%+ all commercial spots on television. Some are very comical… I mean, come on… blacks buying and owning a suburu?? Yea right. As for TJ MAXX… can you say Mexicans? That’s all I see in that store. I feel badly for whites. They really do get a bad rap.

  15. Anonymous Says:

    Buy from whites only, trade with whites only

  16. joe john james Says:

    All you people, who left a comment. Kill yourself. This is an article, not an internet discussion so shut the fuck up, because nobody clicked here to read your stupid ass opinion.

  17. No PC BS Says:

    ^ What a fantastic display of Irony…

  18. No PC BS Says:

    The other aspect of this over-representation that is overlooked is that if blacks are 13% of the population and whites are 65 to 70% but blacks are 70% of the commercials, this means that black actors have a 5 times better chance of getting hired for a commercial than whites do. Which means the advertising industry is severely plagued with racism, and it’s quite hard, statistically, for a white actor to even get a job in this industry.

    (And, ugh, every 50 years we have to come up with a new term to refer to black people with since every previously-used term offends them…)

  19. Anonymous Says:

    joe john james (August 9, 2017 at 4:40 pm) – Well I was one of the people from the UK who clicked on this article to find out why there’s an unbelievable amount of black people on UK TV adverts ??

    2017 seems to have been a turning point and as a white family, we now find ourselves changing channels to get away from these commercials only to find the next channel showing ads featuring blacks.There’s no escaping
    We can’t quote the sponsors because we elect not to run the ads that long.to find out. This forced representation in to our homes has quite frankly turned us racist.

  20. Little Willy Says:

    joe john james (August 9, 2017 at 4:40 pm) – Well I was one of the people from the UK who clicked on this article to find out why there’s an unbelievable amount of black people on UK TV adverts ??

    2017 seems to have been a turning point and as a white family, we now find ourselves changing channels to get away from these commercials only to find the next channel showing ads featuring blacks.There’s no escaping
    We can’t quote the sponsors because we elect not to run the ads that long.to find out. This forced representation in to our homes has quite frankly turned us racist.

  21. Lee Says:

    This argument that having many black people in ads causes racism is too farcical to be allowed to stand unanswered.

    Middle class people are overrepresented in ads too. @Little Willy, @Bruce Haas, @Chris M., etc., would you say that this forced representation in to our homes has quite frankly turned us into people who hate the middle class? Would you sat that the overrepresentation of tall, thin people is the reason that we hate good looking people? Or does your “inescapable logic” only apply when the difference is race?

  22. Sylvia Barnard Says:

    Little Willy, get your DNA done and you are really likely to find that like myself you have some residue of the British Empire in yr gene pool. Mine is First Nation fm Canada, yours cd be Indian fm British India or African or something else but far fewerBrits are lily white genetically than , say, Germans.

  23. Little Willy Says:

    Me personally, I subscribe to the natures rhetoric of: ‘birds of a feather flock together’ Its only natural that you feel more relaxed with people of your own type. No one objects to the occasional foreigner once in a while, but when images are being beamed in to your house alien to the English norm, then you have to question the reason why??

  24. Anonymous Says:

    Hit the nail on the head. I notice this everytime I watch tv. Most commercials feature sophisticated black people.

  25. “Why so many blacks in ads?” | Ramblin' with Roger Says:

    […] so many blacks in ads?” is one of those burning issues that I was totally oblivious to until Frank S. Robinson, no relation to the Hall of Fame outfielder, as far as I know, laid it out […]

  26. Anonymous Says:

    13% of the nations population is black +/- 80% of of commercials are black or mix marraged. This is reverse racism at its WORST.

  27. Anonymous Says:

    Black privilege in action right here. Held up as cool, successful, well-integrated…it’s a lie to promote good feelings of equality among liberal whites and feelings of entitlement among blacks. But flash back to reality and these lies just spawn more discontent when blacks don’t see this magical ad fantasy play out. And then come the demands for MORE affirmative action, MORE equality and diversity measures.

    Meanwhile, Asians and Hispanics and non-black minorities get shit on…welcome to black-and-white lives matter America

  28. Jean Richardson Says:

    They are popping up everywhere. Why don’t they give opportunities to other cultures. For example, the American Indians, the Indian people from India, more whites, Hispanics, Japanese-Americans, Etc. Since they say blacks are only 13% of the population, how come you see them everywhere on TV. They’re in sports, music, commercials, TV and theater movies, etc etc. Since they are 13% of the population, how come it seems that they are seventy-five or eighty percent of the population by via TV commercials. What is funny and is even funnier to me is that they are in situations or commercials than in reality they are not even in or will never be. The black family is very dysfunctional, Dad left Mom for drugs or a gang or a very ignorant uneducated white girl and all the black kids and the Mom calling each other cuss words while praising Africa and having multiple kids from gang members – a vicious cycle. As they say monkey see monkey do or lets imitate the white culture. Ha ha…how true. Ha ha ha. You can take the blacks out of Africa but you cannot take the Africa out of them.

  29. Jean Richardson Says:

    Too, too many blacks. Like an Ebola plague of control. Just like in sports it is the white man’s fault. These rich owners are putting these blacks on pedestal after pedestal after pedestal. Ignore everybody else but black must be preserved, according to the white man’s, rich man’s mentality. For what purpose, I have no idea why they have forgotten about the other Americans who live here also. Why do they get so much special treatment? What about us the other people who make this country go round and round, who made this country great. Blacks are mostly on welfare or under bridges asking for handouts. Yes they do work but a very handful only.

  30. Jay Harding Says:

    I have a lot of friends who come from Mexico and South America and from Spain. They look everywhere and they say if America is already a negroid Nation. They tell me that because they see all these blacks running around committing crimes and on TV commercials and movies and music and sports. They asked me what happened to America? I’ll tell them I don’t know. They tell me laughingly that one day we are going to turn on our TVs and the screen will be all blacked out. It will not be because your TV is broken but because there are blacks everywhere on the TV, movies, commercials everywhere and everywhere and everywhere. Truckloads and truckloads as if they’re being hauled over here from Africa and as if Africa’s dumping them over here by plane loads and truckloads. When will all this absurd obsession with blacks which is absurd stop! I already disconnected my cable because of all the stuff going on. I do not go to the movies. I will soon stop going to sporting events.

  31. rationaloptimist Says:

    Thanks, Jean, for providing a nice parody of racism.

  32. Anonymous Says:

    Negro was an ole term for these savages.

  33. Sylvia Barnard Says:

    Middle class, college, educated, professional people of colour are in fact everywhere outside the white ghettoes like Delmar. In downtown Albany they are visible on all the campusses, churches , and cultural institutions.

  34. Jean Harding Says:

    Hi out there. This is Jean. I live Austin, Texas. The mayor offs San Antonio, Texas and his cohorts, took down the Confederate statue from Travis Park, which had been there a little bit over 100 years. I hope that everyone who has made a decision in the receives a curse from this removal of statues from the dead Confederate soldiers and people who defended this nation. Today the statues, tomorrow the $20 bill of Jackson to be replaced by an ugly, ape-like looking image of a lady, if I may call her a lady….yuck…and after this, believe me guys, they’re after reparation payments, absurd, and finally they want to and they will take your daughters if you let them. I’m putting my daughter’s behind locked doors at home and in my SUV, from this ape creatures. Take care and keep your guard up.

  35. rationaloptimist Says:

    Thanks again, Jean, your parody of the racist mind-set is delicious!!

  36. The Watchman Says:

    I am staggered by how many blacks and non whites are over promoted and presented in U.K. media especially adverts. I have travelled the world and never seen so much obvious inverse racism as is going in British media. Simply virtue signalling among advertisers to each other or a more sinister conditioning by the media to accept vast increases in ethnically diverse immigration who knows.

  37. Cheshire Observer Says:

    The Watchman Says :

    I couldn’t agree with you more and I really don’t know why coloured people are over represented in tv ads. I googled the question and came upon this web site so I’m obviously not the only person who has noticed this. Personally I don’t use our buy from companies that over represent in this way.

  38. Jean Hepsinger Says:

    The weird thing is that you will never really see them in situations like that; astronauts, lawyers, doctors, very, very few but a handful. They fit more your style of looters who are looting the stores after hurricane Irma hit Miami, Florida and the rest of Florida. Their true colors, if I may say so, came out. Don’t believe me, look at the videos where they are looting the stores like savages running wild. I’m glad they got caught by surveillance video and now what are they going to do, run into the ghettoes and hide or perhaps under the bridges. All I can say to these people is get a job. Stop waiting for the NFL to call you. They will not. The NBA will not call you either. Get a real job and stop stealing from the White Man. Jean

    Jean

  39. Sylvia Barnard Says:

    Join the Episcopal Church in any city and you will meet Black lawyers and doctors.

  40. Jeane Harding Says:

    You are right Sylvia but a counted handful. White-educated the white man’s way though. Majority are waiting for the NFL or the NBA to call them. Otherwise they don’t give a darn about anything else. They just left for today with a bottle of whiskey or Islands. Their motto is “live” for today and die tomorrow, we dun care mamma. So true. I grew up in Harlem and I know how they are down to the Core.

  41. Sylvia Barnard Says:

    At a recent reading by undergraduate poets at UAlbany, one young student poet proudly identified herself as coming from Harlem.

  42. Jihandi Buford Says:

    Perhaps that is true Sylvia but perhaps but very few. Don’t forget that this country was built by Blood, Sweat & Tears by the arriving Puritans, the Spaniards, the Chinese who built the railroads, the Mexicans who did most of the labor and still continue to do it today. Don’t forget Sylvia that blacks or Africans came here as slaves and therefore don’t really have much of a history except in the motherland of Africa. The only history today they lean on is Martin Luther King. The Anglo-Saxons in their countries and the Spanish Empire in the country perhaps goes back hundreds or thousand years ago. Blacks were living in loin cloths and running away from lions while the other side of the world was highly developed. Blacks are just a recent arrival into the new world but I’m sure they want to know everything about what the white men can teach them.. That way they can assimilate to their world. All in all, where are the other cultures and races in this country, they can’t even get a job in a commercial. There are truck loads, truck loads, and truck loads of an immense number of blacks infiltrating into our TV sets. Pretty soon the whole screen will be all black. Talk about diversity, where in the heck is diversity. There are many other cultures of people who want to be in commercials to get a little job but I guess if you’re black nowadays you have an advantage. I hope that whoever owns these commercial companies finally wake up one day and see what they have done.

    Where has the diversity gone to?
    Blacks are not the only diversity and i hate to break your bubble. Look around that the world is not run by blacks but by other cultures, many other cultures.

    Where is the diversity.

  43. Ron Says:

    Are companies being forced to OVER REPRESENT blacks & minorities, perhaps some law Obama has forced down the throats of businesses during the final days of his administration? I wonder….

  44. rationaloptimist Says:

    Yes — and Hillary was head of a pedophile ring operating out of pizza parlor. While Trump always tells it like it is.
    And God created the world in 4004 BC and watches over us.

  45. Sylvia Barnard Says:

    Blacks go back 400 yrs in the New World and are among the oldest ethnic groups on this continent.

  46. Little Willy Says:

    Perhaps as a rebellion against the brilliant Donald Trump in the US and Brexit here in the UK the advertising media are akin to the Liberal Hollywood luvvies and the British leftist remoaners and are doing it deliberately to piss us off.

  47. Truman Says:

    Forget reparations, we’ll just own tv instead!

  48. micky Says:

    its getting over the top with this including blacks culture…when did we become a black country…we dont need it forcing down our necks to accept that blacks are part of our population because we already know they are but to keep re-enforcing it with every poster, advert, t.v. show, disscusion, police shows anything you can think of where there is more than 3 people included…its becoming so annoying and starting to incite the wrong effect as it cunjers up a negetive reaction…

  49. Anonymous Says:

    I believe the blacks want genocide of the white race….. as a GROUP, they hate and resent the white people. and I ask this about ‘DIVERSITY’….the proper definition of that is ‘different’….not the same…so perhaps we should put more emphasis on UNITY?
    I have never gotten an answer for this question…If GOD wanted us all to be the same, why did HE create other races?

  50. Pete Says:

    I live in the UK too and I find it absolutely mind boggling to see the amount of blacks on TV adverts here nowadays. I’m reaching the point that I may dispose of my TV. There are plenty of Asians in the UK nowadays but you never see them in TV adverts, why is this? It seems as though they are scared of black people. The UK has become a disturbing place in recent years, if you are a white male you need to be ashamed of yourself.

  51. Ryder Briggs Says:

    My understanding is that we are all Americans. I also understand that historically could we call the British racist against the Scottish and Irish, or the Japanese against the Chinese? The Spanish and French against the Native Americans? Or does any one remember the triangle trade? That Africans would conquer other Africans and use them as trade with Europeans and Americans? Did everyone skip the part in American history about the beginning of the civil war? It had nothing to do with slavery and everything to do with creating machine’s that would replace the work that slaves did so that all slaves could be sent to Panama? The southerners had fought to keep the slaves here as slaves of course but also as a part of their families believe it or not. Also there are many different derogatory terms for people of color but let’s not lump them all together please, as far as I know that wouldn’t be acceptable. Hispanics Don’t like to be called Mexicans because they’re not from Mexico, Spanish people are from Spain. Koreans don’t like to be called Japanese because they’re not. There are many different types of white people. Jews are white and so are Germans, Russians are white and so are the Polish and French. I think there has been alot of hatred in the world for a very long time and some how all “White” people are the same? White people hate white people more than they ever hated any race of color. White people fought other white people in the civil war and if you want to believe that it was because of the slaves then you also have to believe that there are some white people who I guess are “not racist?” Racist is the new nigger which is pretty comical considering it bridges all creeds, religions, sexual genders ( even the new 3rd gender of hermaphrodite? ) but whatever so some how everyone is supposed to play nice and like everything about everybody but it seems as though the ones who are fighting for acceptance and equality hate straight white men…… but just aren’t sure what kind of white they are. I do wish Dr. King was still alive he was a very peaceful man who could reach out to all people of all colors except that one son of a bitch. I grew up in a culture where there were many awesome Americans Bo Jackson , Michael Jordan, Mike Tyson, Eddie Murphy, Michael Jackson…… really it’s a very long list of BLACK people who were admired by a lot of people from all races. Do you really believe that 13% of the population of people who supposedly all are from the poorest economic and social class in America somehow came up with the funds to make even one millionaire from that same social place? White people like all people and hate all people equally believe it or not, it honestly has nothing to do with your race it has everything to do with you as an induvidual and place the blame appropriately. If the cops are being racist then maybe you should be angry with the cops, just like if the Patriots cheated it doesn’t mean all teams in the nfl cheated… got me? If all white people are racist then they wouldn’t buy black music, laugh with black comedians, buy Jordans to be like Mike, Pay for Mayweather fights. They wouldn’t support anything black people do in any type of way so that blacks could be completely ostricized in our culture. I do believe that some fucked up shit happened back in the day…. yes we know that you were slaves…. no not you but some body in your bloodline in a time long ago. But there were also people called indentured servants ( Irish ) who were illegally immigrating into the United states and the only place they could go was to the plantation with the slaves to pick cotton right next to them…… they weren’t promised 40 acres and a mule and they don’t complain about it either. Just like LeBron James didn’t complain his way to being one of the best basketball player’s ever, Jordan didn’t complain his way to the top…. so I’m confused about one thing how come it’s ok to say the word slave? Isn’t that the most derogatory word that could be used ? The other one that gets all the attention only means ignorant but OoooOooOOo watch out you’re saying someone hasn’t learned something and that means they’re going to go get all of their friends and shake the trees, burn building’s, flip car’s over, loot from buisness, then be arrested and go to jail only to say it’s because the black cop who arrested you did it because he’s racist? Do you see how we just did a full circle that is the definition of the word by action? I’m baffled by the perpetuating ignorance and I am truly not ashamed to be white but I am becoming numb to the BLM, like most white people I know when it started we were like whaaaat!? Let’s go and find that racist bastard and put him in his place …. violently if necessary because if he or she thinks it’s okay to hate someone based on their race, color, religion, you know all the standard pc bullshit then what’s going to stop him from finding other excuses to hate people including myself? We stand together all races or we all fall because the only side we should be standing for is the American side not yours, not his , not hers, not it’s ( sorry you Transgender fucks if you don’t know what you are how the fuck do you expect the rest of us to?) But whatever you decide to choose is okay with us because you’re just not that important to the rest of us, I mean yay you like to play and gain pleasure from poop with your genitals that’s awesome for you…. I think it stinks when someone leaves a turd in the toilet in a public restroom but I guess you like it and I need to praise you for it….. do you also like to pick gum off the ground and put it in your mouth? Yay! I don’t hate you for it but I’m not going to try it, and I’m going to think you’re a little weird, but I’m sure you think I’m weird too for not wanting to be just like you right? I will continue to use the word midget or retard to describe some one who is a midget, or Is retarded, honestly I don’t think the retards care. Just like I’ll call deaf people deaf and blind people blind. Sucks for you guys but there is nothing different that could have been done and I support science figuring out ways to make everyone exactly the same and perfect. I would hate to see diversity go but that’s the only way people will stop Hating each other right? I mean if everyone was exactly the same then I’m sure there would be the long fingernail gang or something and they would complain because you get something when you complain. What I want is what I want and you’re just going to give it to me because I have ten toes or two eye’s. Really dogg ask the plug if you get a discount because of your race? He is going to tell you to kick rocks and come back when you have enough money right….. so in closing fuck the police officers who are dirty and fuck the criminals who are FUCKING CRIMINALS. If you’re a piece of shit in life it has nothing to do with your skin color and the rest of us are not going to accept your behavior you don’t get a privilege card to play if you don’t follow the acceptable rules of society dumbass, salute the flag because it means a lot more than a freedom of expression it means we stand together and will die together fighting for what’s right don’t tell everyone you’re not into that kind of thing because you haven’t presented an alternative flag to salute …… didn’t think of that one first and I can’t blame you jocks aren’t historically known as the smartest people In our culture but please tell the police that you do not want their services or the military so that the ominous ” they ” can come to your house and do things to you the ski mask way. Seriously all this boils down to is accountability and holding those accountable for their actions or rewarding them for their actions. I wish we would have seen this many people pissed off about what them priests did to those little boy’s. If you’re offended then good , if you’re going to do something about it good, make it positive I want to see a unified united America not one divided over shit that no one is willing to really get to the bottom of a specific problem if an induvidual steps out of line and does something socially unacceptable then everyone around that induvidual has the responsibility to teach them the correct way to act weather it’s by ridicule or a bloody nose, by being fired or put in jail….. we need to pull all the weeds out of the wheat one at a time.

  52. Sylvia Barnard Says:

    White English people were also indentured servants in colonial America. They were not all Irish.

  53. Ryder Briggs Says:

    😉 that’s it?

  54. Little Willy Says:

    Nice monologue Ryder, but as far as I can recall you haven’t said why you think that the featuring of black people in adverts has explode exponentially to the point where it is now a novelty to see a proper white person??

  55. Ryder Briggs Says:

    Good morning Little Willy,
    You’re right I didn’t address it because honestly it doesn’t matter, there is obviously an agenda to push for the black demographic to purchase items across the board however It could be a ploy for us to “accept black people” in your living room. I don’t care about black people being in more commercials, I do care about the subliminal message behind it. The one thing that does bother me is that it’s cool to be black, so if you see a black guy driving a Toyota Prius it Promotes the cool status….. since when was it cool to be black? Who said that they were cool? Sure they can wear pink and i can’t but I’m not trying to dress like an Easter egg either. Black guys can drive a Prius but I don’t think that is a common practice similar to motor cycles and trucks. Yeah it happens but not really very often, but in the same token who is trying to prevent them from driving a Prius or a motorcycle, or a truck? I thought it wasn’t a common practice based on individual preferences and choices? Now to the what bothers me part….. If anyone let alone myself was proud to be them selves and proud of their heritage and proud of being white ……. watch out for the racist MOB! (BLACKS) there are a lot of white people looking out for black people helping them make thing’s fair without it being earned and yet I can still see the BLM has some more complaining to do….. I just found out that white people should turn over their inheritance to the nearest black person asap…… wtf? I think Black people are pushing to see where their boundaries are of how much free shit they’re going to get from these stupid ass white people!
    (Tell me please any situation in life where you were benefited because you were white) I’ve only seen situations benefit me because I was prepared for them. Because I had the knowledge and skills to accomplish the goal better then anyone at the moment in the place and time that it needed to be done. There has been an everyone is “equal” thing going on for quite some time except when it comes to being a white male. I remember there was one female that tried out for the football team when I was a kid and she wasn’t very good but she was on the team and she did everything that the team had to do except block…. she just wouldn’t block anyone, same thing with the black player’s, they wouldn’t block. You cannot be a good football player if you don’t block and I felt that it didn’t matter what or who you were if you didn’t block you shouldn’t be on the team, but yet they were, everyday self preserving while the rest of us were sacrificing our bodies for the success of the team…. chew on that in comparison to today’s society of entitlement.
    I noticed a few years ago that every Commercial that had to do with chicken had black people in it Except for the Colonel Sanders. It was if they were saying that the chicken is so good that we should try it because it has the stamp of approval from blacks. Check it out If someone is selling a new chicken sandwich or they put chicken on a pizza the Commercial will only have black people in it. Now I guess it’s the same thing for granola bars and vegetables you will only see white people in those commercials…… but I’m waiting to see that.

  56. Ryder Briggs Says:

    What I would really like to know is what are we as white people afraid of? Minorities get a head start in every aspect of business. If you don’t believe me then start a new one and see what it takes to do it and then look at what advantages there are if you do this or do that. If you hire a minority then train them the state /or federal government will give you half of their wages. If you hire a white guy…. nothing because apparently he is supposed to already know how to do the job and your business will be successful because you have a white guy? Really….. they’re both learning how to do the job at the same time their skin color isn’t going to determine if they are good at it or not. If I was black I would be pissed off. I want to run a race against 9 other black guy’s in the 100 meters and start from the 50 meter mark if I beat them all do I still win and does it count that I’m the fastest man alive because I can run it in under 6 seconds? I would hate it if everywhere I went I was competing with others that have a handicap that benefits me because I wouldn’t feel as though I’ve earned it. How much do commercial actors make? If they make more than a doctor then I think we would all want to be commercial actors….. I look at commercials having more black actors as being a pity and saying awe look at these cute black people… let’s put them in every Commercial so people can see that they are doing something positive in life. Honestly does it take any special skills to be put in a commercial? It doesn’t. It only takes one person saying this is what I want because it fits in my idea. If you don’t like seeing black people promoting those products and you want to out a stop to it then boycott those products. If their marketing department isn’t bringing in sales they will be forced to use different sales tactics or go out of business. The 13% is not enough to support any company in any market.
    What I do think is fucked up is that I live in a state called New Mexico, it is predominantly Hispanic which is fine great food, good music, Beautiful women, rampant crime, nice sunsets, highest drop out rate, highest teen pregnancy rate, lowest education, lowest wages, where Hispanics are the majority by far! But are still some how treated like a minority? They get all of the benefits of being a minority but are the majority. I know I am veering off the point but I’ll get back to it, there might be 8 black families. Most of them are military transplants but some how most of them end up being questioned about something un ethical and the answer is always ” well….. what had happened was…..” I’m sure there are decent black families here there has to be but they are represented in a smaller number then 13% and yet some how they aren’t the only ones who are marching in a BLM movement there are always more white people willing to stick their necks out to promote equality between races but when it comes to minorities hell no! They are not trying to help out white people in any way. So why are we helping them get into our game and making it easier ? We don’t have to? For example…. it’s awesome that blacks are good at football, basketball, rapping, selling crack whatever….. but I thought that white people invented it all? If I invite you over to my house to play ping pong and you’re better than me at it awesome but that doesn’t mean you’re entitled to come into my house whenever you want to play ping pong, sit on my couch, change the channel, eat a sandwich, smack my girlfriends ass….. doesn’t matter what color you are. Get your own ping pong table and host your own games. Stay the fuck out of mine.

  57. Ryder Briggs Says:

    Except rap white people didn’t invent that, but are catching up quickly without any assistance.

  58. rationaloptimist Says:

    “So why are we helping them get into our game and making it easier ?” — “Them” — “OUR game” — !!
    If “they” were Venusians trying to take over our planet, so that they could eat human beings for lunch and dinner, your comments might make some sense.

  59. Anonymous Says:

    here’s the reason:
    whites don’t care who is in the ad. apparently, blacks do

  60. Nate Scott Says:

    If you’ll notice more closely, most of the black men in TV commercials are dark brown in skin tone and have noticeably heavy Negroid phenotypes, whereas most of the black women in TV commercials have mixed race phenotypes and are notably lighter in skin tone. Looking further into the spectrum, the roles depicted by black men tend to be dumb and buffoonish in nature, but the ones depicted by black women tend to have a sophisticated and intelligent flair to them. IMO, advertisers are missing an entire segment of the black American consumer audience. This role casting appears to be intentional, to say the least.

  61. Jeanna Harrison Says:

    Uncle Tom! Where the hell are you so you can control your kinfolk! They are out of control! They want everything! And they don’t want to work. The Kinfolk are waiting for the NFL or NBA to call them. Why there’s even an 85 year old man who ain’t worked all his life and waiting for the NBA and NFL to call him. He be getting them welfare checks. She be wearing a cane acting like he came to walk just to get them disability checks! At the same time praising Africa, Africa, Africa and we all his Kinfolk all have African names so we don’t want to be part of the white man’s name system!
    They be wanting to rape anything that moves especially white people. They be mad cuz he trapped in that black covering. Their skin color is their only downfall.

  62. Poppy Cronin Says:

    It is simple, they are trying to cram down our throats that blacks are our equals. They are not, call it racism if you like, but it is the truth.

  63. Paul Says:

    I came to this article because I saw an interesting headline. What the author reveals, and infused in many of the comments here, is an unabashed whites-first attitude. I’m not surprised this little corner of racist ideology exists online; it is nevertheless shocking and disgusting.

    My take on the advertising subject is a big SO WHAT. So black people are “over represented” in ads? Big deal- we all know that ads exist to help sell products and that advertisements aren’t necessarily representative of the product/service quality. Nor are ads necessarily representative of a company’s target demographic. SO WHAT.

    The implication that this so-called over representation isn’t “fair”: gimme a break. Oh the poor beleaguered white consumers! And the implication that perceived under representation of other minority groups is giving black folks “more than their due” is racist as hell. Gimme a break! As if any of those commenters wouldn’t hesitate to shit on other minorities if they too were “over represented” in media.

    If this blog post seriously got your hackles up, consider your options. How about not watching commercials if the very sight of black people angers you? And while you’re at it, how about you begin to examine why you are angry?

    It’s white privilege to fight this “battle” of media shoving their “agenda” upon you. What agenda, exactly? A message of inclusivity wrapped up in a profit-driven industry.

    Meanwhile, black mothers and fathers are legit terrified that their children will be shot indiscriminately by law enforcement. Every day is life or death.

    And you’re fed up with the black faces on your screen. Try looking outside your limited perspective once in a while. Your white supremacy is showing.

  64. Ryder Briggs Says:

    Who the fuck is this guy?♤♤♤♤
    There is no one who lives in fear because of their skin color. If you live in fear of the consequences for your actions that would be a legitimate stance. There may be such a thing as a ghetto pass but white privilege is a myth, a very distant 2nd cousin to Paul Bunyan.

  65. imedbone Says:

    there no end of trouble encurage to many “proud” tribal foreigner bring when they live nother majory land an refuse assimilate. usa only like 12% max any1 claim black blood but so many problm for the many generation. you mus never get away with open slight an offend majority that create any other country like usa tv do. now you have western black come china, japan, korea, and evwhere other people land an try complain “racism”. they alway make problem. they are the race obsess. think here is usa where cry protest give u what u want. dont understand u r some1 else land. u can go yur own people place if not comfort. place they made. not complain somebody else place. even poor asian make nice peace place nice to live not crime. poor asian at usa do that to. no problem. every black place in world i visit wad bad. no develop culture. no prosper. terrible. they think all world people to stupid study they habit & reptation. 3000 yearwhole sub africa no prosper city. only mediterane have city. anywhere on world some1 ev day no like u. get over. diverse only white europe create and desir anyway.. only stupid white people let minor group make so much trouble so long in they country. usa especial. china have 56 ethnic group all speak different language an culture, but all only encouraged be “chinese”. that is proud first. no problems. usa tv jus want black $. and chinese much $!

  66. Paul Says:

    @Ryder and who the fuck are you??
    “There is no one who lives in fear because of their skin color.”
    Oh is that a fact? If so, cite your sources.

    If you don’t have any sources, kindly sit the fuck down

  67. Ryder Briggs Says:

    If you live in fear it’s because you are more prone to your flight response then your fight. Not because of your skin color, Do you have phobias? Do you think it’s because of your race? I think you’re a social crusader. A “Captain Save a ho” What… you have 3 back friends? or are you trying to impress to get some pussy? Between you and me I don’t give af where you’re from or what you believe in, if you like to suck dick or not. If we’re in competition for survival I will take your cookies, fuck your gurl, take your job, sit on your couch, kick my feet up, smoke all your weed, and turn the fucking heat up. While my black friends are getting the cops called and bringing more bitches to your pad.

  68. Big badd ben Says:

    All my cuts and sores your respectfully full of proverbial fecal matter no the world is currently in love with all this its cool to be black b.s.and there its no white privilege so nock it off there’s no reason to have a bleeding heart for a race of militant uneducated morons.but i fear u desperately want to perform intimate Fellatio with a sub saharan watusi mandingo. Since your desires are So obvious from your writings i suggest you hurry to it and leave real concerns to those intelligent enough to both address and deal with the very real unnecessary overplayed black b.s.that most in this country are oh so very tired of.

  69. Paul Says:

    Just as I thought. No evidence to support your claim. And yes I am a bleeding heart liberal who believes in speaking up when injustice is happening. No matter who the president is, this country perpetuates injustice of all kinds.

    But who am I kidding, you’re just a common low life racist who doesn’t care who gets screwed, as long as you get yours.

    And big badd Ben ahahaha you are just trolling lololzz

  70. Ryder Briggs Says:

    Hahaha so you’re a pussy begging to be fucked. Facts are fun like what’s the percentage of convicted criminals and you think that because you’ve known some one for two whole weeks they wouldn’t do that huh?

  71. Big badd ben Says:

    And and ryder niggs you’d try that nonsensical b.s.but would find my size11 boots so far up u and your subsaharan friends greasy cornpipes it would knock out what’s left of your diseased teeth.next you would realize that my biceps would be wrapped around your face as your world started going dark and Boom your nappy head would be hitting the floor and your homies would be running down the street with their fros on fire.then i would run up in your Two thousand dollar house the government bought for you and cornbore any ladies in your nasty house that didn’t look like boot lip apes. Dropping my proverbial load all up in dey booty holes…finally taking all the money from your crack sales and taking your ps3 as well.lastly torching that mess you call property….lmfao eat dukey 🐵 man…

  72. Little Willy Says:

    ******Straying away from the original topic!!
    “Why is the advertising media noticeably increasing the ratio of black people to the exclusion of other races”??

  73. Ryder Briggs Says:

    You sound like one of us Ben…. but you’re not. I was tali to Paul but you’re welcome to get your teeth stomped in and shortly after your shit pushed in. If you’re sympathetic for Paul then you’re welcome to get served up as well
    Go back and read my posts, then come again at me like an English class gangster

  74. Jeanna Harrison Says:

    To Sylvia Barnard: I thought the American Indians were the oldest minority here in this continent. They were here probably several thousand years before Columbus and the Spaniards arrived or the Puritans arrived. This is Jeanna darling. Study your history. Read, study, read, study, read, read; you do know how to read?

    Footnote to all: People out there reading and responding to other people please don’t say any bad words or vulgar words please – it shows your ignorance and there is no need to say bad words or use vulgar language. Respect yourselves and all others.

    Thank you,

    Jeanna

  75. Sylvia Barnard Says:

    Please note that I said AMONG the oldest ethnic groups. The irony of yr comment is that I am partly Mohawk, but, although I can be identified by some Canadians, I just look like a woman with seriously dark eyes to most Americans so nobody goes ballistic if my picture shows up somewhere, thank God! I am a graduate of McGill and Cambridge with a PhD from Yale so I do know how to read and, as I have just pointed out, I did not say that African-descended people are THE oldest North Americans. I wd hardly overlook my own ancestors!

  76. rationaloptimist Says:

    Sylvia, you’re wasting your time responding to these extreme pathetic racist comments.

  77. Casey Hill Says:

    The bottom line is the ads with blacks are disproportionate to the population. I thought to be “not-racist” you had to have equal amounts of each group (as if a group is identifiable by the naked eye). This is another. More disturbing is the race mixing agenda (I realize its the same goal…Marxism). So no more explanation is required. The goal is to create a lower-IQ and divide the people to take power. Both objectives are accomplished by Black empathy and ultimately mixing. The IQ data is crystal clear here fellas. Oh and for the tired retort on culture, environment, etc…black and mixed non-white or Asian IQ is substantially lower than white IQ. A dumber, compliant and poorer America is but a guarantee based upon its current and foreseeable motion. Bye, Bye wealthy America and Hello Middle East number two. Europe is jealous that the American white elite out does them on creating the compliant underclass within the same nation. Europe is to their own credit now reshaping the population as to be more suitable for the elites. Wow, fun while it lasted!

  78. Sylvia Barnard Says:

    I shall refrain!

  79. Gary Wickert Says:

    Because they are oppressed.

  80. Anonymous Says:

    pissing me off tbh. sick of seeing them and hearing them!

  81. Anonymous Says:

    Blacks are a cancer in America. Starting with the Muslim Obama (Barry Soetoro).

  82. Ryder Briggs Says:

    Blacks are used as pawns in the advertising world, sounds like operation hide behind the darkies to maintain buisness as usual. All Black’s know that the white devil doesn’t like them so they have found it’s best to not try and single out the wheat from the weeds and just call them all weeds. The one’s who give a damn about blacks in commercials are a group of crusading white people who won’t drink anything less than starbucks, shop for organic food, let their kid’s and wife run their house, shop at rei for socks, and complain that fixing their furnace, plumbing, or car is expensive. It’s because you are a promoting a nation of gatherers……. while the hunters are growing slimmer it is becoming easier to hunt because the competition is limited and absolutely worthless. The corporation of the United states of America isn’t what we thought it was or is it going to be ever again.

  83. Margret Says:

    Not fair ! Everyone wants us to play fair but no one does…

  84. Uncle Tom and proud Says:

    We 13% of population in U.S.
    We got more black people in television commercials than anyone. We commit 85% of the crime in the U.S. but at least we be active and mobile. We own most of the NFL, NBA, baseball, and high school and college sports. Not bad for a 13% population of U.S. How you like that white boy! We join the military so we can gain the confidence of them white women so we can look like Heroes and then rape them. We don’t care what fat man Rocket Man does. We just want to rape them white women. We want to turn the whole U.S. black looking. We be getting more guns and cussing more and more and conquering of this white man land. As Nikita Khrushchev once said, We will bury you.

  85. Ryder Briggs Says:

    Hey Uncle Tom, can you give me some White joke’s? Like what’s white and 10 inches long? Ron Jeremy?

  86. Ryder Briggs Says:

    Come on moon cricket, gimme something. We might not be able to say the n word, but at least we can say thing’s like hey dad and thanks for the warning Mr. Officer.

  87. Anonymous Says:

    Globalists are pushing this in many countries. Stop watching the networks, boycott the NFL, don’t buy the products just like most are doing in the US right now. They wont tell you its working because they control the media and social media along with search results. But it’s working and we know it. #boycottnfl

  88. fred bloggs Says:

    im sick of having it rammed fown our throats..im mot racist at all but i do feel blacks and semi blacks are over represented for fear of recrimination that it becomes annoying as most people cant focus on the subject when the first thought is ‘ not more of the reverse racism to be P.C.

  89. fred bloggs Says:

    brainwashing to be P.C.

  90. Anonymous Says:

    The companies do it because their afraid of being labeled as racist. It’s overkill.

  91. WEHO boy Says:

    They don’t want the older middle class viewers, the ones with money?? They want the hip, cool poor young viewers? TOTAL BS. They are forced by the government(liberal members) to do it.No question, positive it hurts their sales. Same thing with the massive influx of blacks into the white areas, government mandated. Welfare supported.

  92. Not Amused Black Man Says:

    I found this article out of curiosity in google searching the very exact same points you make about the overrepresented number of black people in advertisements. It boggles my mind the insane amount of (seemingly) attractive, middle class, black Americans I see in ads, TV commercials, in magazines, on billboards and even on the sides of public transport and in government buildings. As a black person, I could not help but question the motives behind why this is, as we clearly know corporations spend billions on ads, and nothing is featured in them without a ton of highly paid executives approving it. And to not be offensive, I have also seen an overwhelming number of black people in adult entertainment advertisements and movies. On dating sites and other social apps, I see NOTHING but attractive black people. With all the hate, vitriol, aggression, jealously and outright contempt for black Americans in this country it really starts to make you think. Simply, these companies are purposely using black people in their advertisements for mass appeal and solicitation to a majority of the population in this country who have professed an irrational hate for black people. Not only is there unprecedented, and irrational “hate” for black people in the United States but across the world too. All these people (white, Indian, Asian, Hispanic and Middle Eastern) claim to hate black Americans but they can’t keep us out their advertisements, they can’t keep us out their businesses out of our communities, they can’t stop imitating our music and culture and they simply can’t stop dating us (where I live I see a HUGE number of black men and nonblack women couples). You cant even watch an award show without the performers being black, the winners being black and the topics centered on black people. Many have even raised speculation about the high number of black men and white women advertisements in particular. I read the comments on related articles and such and I see nothing but negative comments about black people, especially black men. I see news articles with nothing but negative and racist comments about black men, etc. They claim to hate black people so much but every time you turn around they are either talking about black people, collaborating with black people and/or seeking to associate or benefit from black people in some capacity. My thing is: if I dislike or hate something I try to avoid or disassociate from it. Why do these white people who claim black people are unattractive, poor, uneducated and undesirable all spend billions of dollars to promote their brands and products with black people? The fact that mostly white America chooses to focus on black Americans while claiming to hate them is an oxymoron in itself. They want to talk about racism and hate as if it’s irrational or as if it is isolated (not all white people are racist) and almost as if it is a phenomenon that doesn’t really exist, while they willingly flood the country with everything black. Top 40 radio is black, EVERYTHING IS BLACK. Even in the black neighborhood I live in, an enclave of a much larger white and racist metropolitan area, I see white people in these areas clearly very far from where they live, mostly seeking the attention and interaction with black people, especially black men. The number of interracial couples is astounding. They are racist to us in the white areas but then come to our areas to smile and seek companionship. White women clutch their pearls and cross the street during the day, but sneak through the black mens’ bedroom window at night. Again, how do you hate a group of people but put so much of your time and energy into pursuing and thinking about them? Maybe the constant stream of racism and hate against black people is actually a sign of admiration? Maybe the constant abuse and oppression is a sign a cry for attention? I don’t know the answers to these questions but a logical person would conclude that the events are conflicting. And if the goal is to attract black consumers then they need to know they are pushing us away. I am disgusted by the happy smiling black people in mass media while the country treats black citizens like dirt. Why they continue to engage in this hate-inclusion relationship is beyond me. And while it annoys me that they want their cake and eat it too, I am more disappointed and ashamed of black people for going along with it. At this point, I cant blame white people. If I could take your money, your body, and your talents while claiming to be superior and hate you, then why not?

  93. rationaloptimist Says:

    Thank you, Not-amused, for your comment. I too am somewhat taken aback by the outpouring of disgraceful racist comments here (I am white, BTW). But to answer you, the thing is that the racists like those commenters, and the people making those ads, and responding positively to those ads, are TWO TOTALLY DIFFERENT sets of people. If it is a kind of schizophrenia, it is not a schizophrenia within individuals but, rather, within society as a whole. We have both these very different kinds of individuals in America. That was kind of the point I was making. And I would add that the makers of the ads, and the consumers responding positively to the ads (which is the ads’ purpose of course) are in the VANGUARD of society. The racists who don’t like them are the backward parts of society. They are being left behind by progress. Which, of course, fuels their resentment.

  94. Ryder Briggs Says:

    Funny how the great empires have thrown their slaves into the colosseum for the entertainment of the masses. Furthermore because someone can get an A in physical education that’s what defines how awesome they are!? Yes….. please take all the white bitches you can, they’re dumb, lazy, and should be bred out of existence with the far superior IQ of the American black man. I thought black dudes only liked white chick’s because of their credit scores? I appreciate the forward moving thought process of America let’s push a physically superior athlete to rush for 2000 yards a season against some of the hardest hitting linebackers and defensive line man the planet has ever seen and give him financial advisors that flush his money into their pockets while he spends the rest on flashy cars and a luxury home that he has no idea what “property taxes” are or what they can do when you don’t have a job any more because your acl is torn or has no idea what aflack is for you lose it dummie and end up on the news like mc hammer O.J. simpson…. Clinton portis………. the list goes on and on and on as long as there is unemployment there will be a line of black people in it…. far superior race indeed…. please can we all drink from the same kool aid? Look call it what you want, if you smell funny, if you wear the same socks everyday, if you never have any money to pay for things that were going to do together, I’m not going to want to hang out with you. Doesn’t matter your skin color but it would be nice if there was a designated area for undesired people to go and hang out far away from the rest of us.

  95. Truth hurts Says:

    Haha dont call them blacks its people of color lol get bent all my guts an soul how bout this a ton of ads show blacks as the smart ones wile the white person is making a fool out of themselves or having to be taught by the black. I love how they show black families with both parents in a ton of ads but the truth is the blacks have the lowest 2 parent homes in the nation so thats not pandering. Its like TV ads think well white people won’t get mad if we make everyone black in our ads but the blacks will bitch there victims if there isn’t enough of them in ads. An another thing blacks have the lowest average of disposable income to buy things so none of these marketing ads make sense I won’t buy anything where they pander to low IQ, violent crime committing , who suck on welfare at way higher percentage then whites do an they always play the victim. Flat out stop pandering to the poorest dumbest part of our society that has no buying power. Niggers dont understand commercials anyhow because they dont speak English they speak ebonics!

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